Franchise Opportunity
Where the City Comes to Play
Managed by Solara Sports
The Concept
Where the City Comes to Play
The Social Court is a premium sports and social destination combining pickleball, recreational sports, food, beverages and community experiences under one brand.
The objective is to create a destination where people don't just come to play — they come to spend time, socialize, eat, compete and build a community.
What Is the Model?
The franchise model allows local partners to establish and operate a Social Court facility with the full support of the company across every dimension of the business.
Company Support Covers
- Venue development
- Pickleball infrastructure
- Café setup
- Branding
- Operations
- Marketing
- Technology
- Staff training
- Events and community building
The Market Opportunity
The Market Opportunity
India is witnessing rapid growth in recreational sports, particularly pickleball. The Social Court aims to capitalize on this by combining sports + café + community in a single destination.
Racquet Sports Growth
Increasing participation in racquet sports across urban India, with pickleball emerging as the fastest-growing format.
Organized Recreation
Growing demand for organized recreational activities among working professionals and young families.
Social Experiences
Young consumers actively seeking social experiences that combine fitness, food and community in one place.
Corporate & Community
Corporate and community sports are expanding rapidly, creating demand for premium, well-managed facilities.
Premium Facilities
Increasing demand for premium sports facilities that go beyond basic infrastructure to deliver a full experience.
Sports as Lifestyle
Sports is becoming a lifestyle and entertainment category — not just exercise, but identity and community.
What Is a Social Court?
What Is a Social Court?
A Social Court is designed as a sports and lifestyle destination — three integrated pillars working together to maximize customer value and venue revenue.
Sports
- Pickleball
- Badminton / other sports depending on location
- Recreational games
- Events and tournaments
Café
- Coffee
- Beverages
- Snacks
- Quick meals
- Dine-in outdoor experience
Community
- Memberships
- Tournaments
- Corporate events
- Private events
- Social gatherings
- Sports communities
Why the Café Matters
The café is an important part of the model because it increases customer dwell time and non-sports revenue. Rather than a venue that empties between bookings, the Social Court becomes a place where customers linger, spend and return — transforming a sports facility into a true destination.
Franchise Investment
₹30L
Complete Franchise Package
All-inclusive investment covering sports facility and café development
The franchise investment is ₹30 lakh, and this amount is inclusive of the development of the sports facility and café.
The ₹30 Lakh Includes
- Franchise / Brand Rights
- Venue Development
- Pickleball Court Development
- Sports Infrastructure
- Lighting & Basic Infrastructure
- Branding & Signage
- Café Development & Setup
Also Included
- Furniture / Café Experience
- Venue Design & Planning
- Technology & Booking System
- SOPs & Operational Setup
- Staff Training
- Launch Support
- Marketing Launch Support
Important: Land cost/lease cost and statutory costs, where applicable, are separate unless specifically agreed otherwise.
What the Company Provides
What the Company Provides
The franchise partner does not have to build the business independently. The company provides an end-to-end framework covering every aspect of the operation.
A. Brand
- Social Court brand identity & guidelines
- Signage & marketing creatives
- Customer experience standards
B. Facility Development
- Court planning & development
- Venue layout, sports infrastructure, lighting, fencing
- Café layout, customer areas, branding and signage
C. Café
- Café concept, layout & menu framework
- Equipment/setup planning, furniture and customer experience
- SOPs, procurement guidance & staff training
The café is designed to become an additional revenue stream rather than simply an ancillary facility.
Technology
Technology
The Social Court franchise will operate through a structured technology ecosystem. The objective is to create a data-driven sports facility rather than a traditional standalone sports court.
Customer-Facing Technology
- Online court booking
- Digital payments
- Memberships
- Customer database
- Loyalty programmes
- Event registration
Management Technology
- Booking management & revenue tracking
- Customer analytics & court utilization monitoring
- Membership management & operational reporting
Why It Matters
Technology transforms the Social Court from a passive venue into an active, measurable business — enabling smarter decisions, better customer retention and higher revenue per visit.
Marketing & Customer Acquisition
Marketing & Customer Acquisition
The focus is not simply on opening the venue but on building recurring customers. Marketing is structured across two phases.
Pre-Launch
- Social media launch
- Local digital marketing
- Influencer activation
- Launch campaigns, branding & opening event
Post-Launch
- Performance marketing & social media content
- Tournament promotion & membership campaigns
- Community-building activities
- Corporate outreach & event marketing
The Recurring Customer Goal
Every marketing activity is designed to convert a first-time visitor into a regular member of the Social Court community. Memberships, tournaments, corporate tie-ups and community events all serve to deepen the relationship between the venue and its customers — reducing churn and increasing lifetime value.
Revenue Model
Revenue Model
The Social Court operates a diversified revenue model that reduces dependence on court bookings alone.
Primary Revenue – Sports
- Hourly court bookings
- Memberships
- Coaching
- Tournaments & events
Secondary Revenue – Café
- Coffee
- Beverages
- Food & snacks
- Dine-in experience
Additional Revenue
- Corporate events & private events
- Sponsorships & brand activations
- Sports camps
- Community events
- Merchandise
The Café Advantage
The Café Advantage
A major differentiator of the Social Court model is that the venue is not only a sports facility.
The Customer Journey
Play → Eat → Socialize → Work → Watch → Repeat
The café allows family members, friends and non-playing customers to spend time at the venue — dramatically increasing total revenue per visit.
Who the Café Monetizes
- Players waiting for their court
- Parents & spectators
- Non-playing companions
- Corporate groups
- Event attendees
Franchise Partner Responsibilities
Franchise Partner Responsibilities
The franchise partner benefits from having an established business model rather than starting a sports facility from scratch. Their primary responsibilities are focused on site, capital and local presence.
Site & Approvals
Providing/arranging the site and securing all local permissions and approvals required to operate the facility.
Capital Contribution
Contributing 60% of the project capital as the majority financial partner in the venture.
Local Business Development
Driving local business development & partnerships, supporting recruitment and maintaining venue standards.
Day-to-Day Supervision
Supporting day-to-day supervision and working closely with the company's operating team to uphold brand standards.
Company Responsibilities
Company Responsibilities
The company takes full ownership of the systems, frameworks and expertise that make the Social Court model work — so the franchise partner can focus on local execution.
Brand & Design
Brand management & facility design — ensuring every Social Court meets the visual and experiential standards of the brand.
Development
Development guidance & café concept — from court layout to café setup, the company leads the build-out process.
Operations
Operations framework, SOPs & staff training — providing the playbook for running a high-quality sports and hospitality venue.
Technology & Marketing
Technology & marketing framework — customer acquisition strategy, events framework, vendor support and performance monitoring.
Why This Model Works
Why This Model Works
The Social Court model is fundamentally different from a traditional sports facility. The comparison below illustrates why.
Traditional Sports Facility
Court → Booking → Customer leaves
Revenue is limited to court hire. Once the session ends, the customer is gone. There is no mechanism to increase spend, extend dwell time or build loyalty.
Social Court
Court → Café → Community → Membership → Events → Repeat Customer
Every touchpoint creates an opportunity to deepen the relationship and increase revenue. The model is designed to compound over time.
Customer Frequency
More reasons to visit means more visits per month per customer
Customer Spending
Café, events and memberships increase revenue per visit beyond court hire
Customer Retention
Community and membership structures create loyalty and reduce churn
Franchise Partner Benefits
Franchise Partner Benefits
Joining the Social Court franchise means accessing a complete, proven business system — not building from zero.
- 01
Ready Business Concept
No need to create the brand from scratch — the Social Court identity, positioning and customer experience are fully developed.
- 02
₹30 Lakh Inclusive Package
Sports facility development and café development are both included in the franchise investment — no hidden build costs.
- 03
Proven Operating Framework
SOPs, technology and operating systems are provided — the franchise partner inherits a tested operational playbook.
- 04
Brand Support
Marketing and branding support from the company — the franchise partner is never alone in building awareness and acquiring customers.
- 05
Multiple Revenue Streams
Sports + café + memberships + events + corporate business — diversified income reduces risk and increases upside.
- 06
Community-Driven Model
Build a recurring customer base rather than depend entirely on one-time bookings — the model compounds over time.
Ideal Site
Ideal Site
The company will evaluate each location before approval to ensure the site is commercially viable. The preferred site should provide sufficient space for all core elements of the Social Court experience.
Site Requirements
- Pickleball courts
- Café
- Seating
- Parking
- Customer circulation
- Future expansion
Site Evaluation Criteria
The company assesses each proposed location across multiple commercial dimensions before granting franchise approval:
- Catchment area and population density
- Accessibility and visibility
- Competitive landscape
- Target demographic presence
- Commercial potential and footfall
Franchise Journey
From site identification to grand opening, the franchise journey is structured to ensure every Social Court is set up for success.
- 1
Site Identification
Franchise partner identifies the location
Site Identification
Franchise partner identifies the location
- 2
Site Evaluation
Company evaluates location, catchment, accessibility, competition, demographics and commercial potential
Site Evaluation
Company evaluates location, catchment, accessibility, competition, demographics and commercial potential
- 3
Franchise Agreement
Both parties execute the franchise agreement
Franchise Agreement
Both parties execute the franchise agreement
- 4
Development
Sports facility and café are developed as per Social Court specifications
Development
Sports facility and café are developed as per Social Court specifications
- 5
Training & Technology
Staff training, SOP implementation and technology setup
Training & Technology
Staff training, SOP implementation and technology setup
- 6
Marketing Launch
Pre-launch marketing and customer acquisition
Marketing Launch
Pre-launch marketing and customer acquisition
- 7
Grand Opening
Launch the Social Court in the city
Grand Opening
Launch the Social Court in the city
- 8
Operations & Growth
Continuous operational, marketing and business support
Operations & Growth
Continuous operational, marketing and business support
Our Vision
Our Vision
The long-term objective is to create a network of premium sports and social destinations across India.
The place where the city comes to play.
Not just another pickleball court. Not just another café. But a sports, food and community destination.
Sports
World-class pickleball and recreational sports infrastructure in every city
Food
A café experience that keeps customers at the venue longer and spending more
Community
A network of loyal members, regular events and thriving local sports communities
Scale
A pan-India brand of premium sports and social destinations built through franchise partnerships
The Franchise Offer
Social Court Franchise – ₹30 Lakh Package
Facility Development
Complete sports facility built to Social Court specifications
Pickleball Infrastructure
Courts, lighting, fencing and all sports infrastructure
Café Development
Full café setup including layout, furniture and equipment
Branding
Signage, identity and customer experience standards
Technology
Booking system, payments, memberships and analytics
Training & Launch
Staff training, SOPs and full marketing launch support
Build the destination. Own the community. Grow with the brand.
Sports | Café | Community | Events
Build the destination. Own the community. Grow with the brand.
Sports | Café | Community | Events